---
title: Using Variables in Assette Email Templates
description: "Assette Email Templates support the use of **variables** to dynamically populate client-specific or user-specific information in both the subject line and body of the email. This enhances personalization and automation in client communications by allowing you to insert data-driven content…"
url: "https://learn.assette.com/docs/using-variables-in-assette-email-templates/"
updated: "2025-05-27"
category: Users / Authoring Center / Email Templates
---

# Using Variables in Assette Email Templates

Assette Email Templates support the use of **variables** to dynamically populate client-specific or user-specific information in both the subject line and body of the email. This enhances personalization and automation in client communications by allowing you to insert data-driven content placeholders that are resolved at the time of email generation.

## What Are Variables?

Variables in Assette Email Templates are data fields enclosed in curly brackets (e.g., `{AccountName}`) that are replaced with actual values at runtime based on the account, recipient, or sender information. Variables can be inserted into an email template. Variables are available through the **Insert Variables** panel in the Email Template Editor. They can be combined with static content and formatted using the text editor and customization tools.

![Using Variables in Assette Email Templates 1](https://learn.assette.com/wp-content/uploads/2025/05/image-27.png)

## Best Practices

- **Preview with Data**: Always use the **Preview with Data** feature to verify how variables render before sending.
- **Fallback Handling**: If a variable may not be present for all recipients, consider using conditional content or text fallbacks.
- **Link Formatting**: When inserting links (e.g., LinkedIn profile), ensure the text and hyperlink both refer to the variable.

## Additional Resources

- [Email Templates](https://learn.assette.com/docs/email-templates/)