---
title: "SSO Internal User Roles & Tasks"
description: "*This article discusses internal users created using SSO. For users created using Assette's user creation screens, see [Internal User Roles & Tasks](https://learn.assette.com/docs/assette-roles-overview/)*, instead. *For information on external users (i.e., Client Portal Users), please see [Editing or Creating Portal Users](https://learn.assette.com/docs/creating-a-new-portal-user/). For…"
url: "https://learn.assette.com/docs/sso-internal-user-roles-tasks/"
updated: "2026-01-28"
category: Users / Administration / Users / Internal Users
---

# SSO Internal User Roles & Tasks

*This article discusses internal users created using SSO. For users created using Assette's user creation screens, see [Internal User Roles & Tasks](https://learn.assette.com/docs/assette-roles-overview/)*, instead. *For information on external users (i.e., Client Portal Users), please see [Editing or Creating Portal Users](https://learn.assette.com/docs/creating-a-new-portal-user/). For information on Permission Groups (i.e., Attribute Based Permissions), please see [Permission Groups](https://learn.assette.com/docs/attribute-based-permissions-overview/) instead.*

This article is intended for organizations using SSO. Below is a description of each role. Each role is intended to handle a specific aspect of content creation, data input, or content sharing within Assette. Additionally, each role is designed with a specific job or department in mind. For the example, the "Sales" role focuses on the distribution of content to clients, leveraging the Output Center to tailor and deliver content effectively.

 [Download](https://learn.assette.com/wp-content/uploads/2024/11/SSO-User-Roles.xlsx)

### **Brand Author**

- Manages and customizes brand elements.
- **Key Tasks:** Tagging attributes, authoring and viewing brand themes, managing smart shells, and working with dynamic workflows.

### **Brand Owner**

- Has comprehensive control over brand-related content.
- **Key Tasks:** Similar to Brand Author but with additional permissions for managing workflows and libraries.

### **Content User**

- Focuses on content creation, customization, and user shadowing.
- **Key Tasks:** Shadow login, authoring smart docs, generating data packs, managing batches, and viewing analytics.

### **Data Block Admin**

- Oversees and administers data blocks and dependencies.
- **Key Tasks:** Managing Azure keys, creating and editing blocks, exporting, importing, and testing blocks.

### **Data Block Developer**

- Primarily engaged in block creation and testing.
- **Key Tasks:** Publishing, editing, and managing dependencies for blocks, viewing workflows, and attaching Azure keys.

### **Data Block Viewer**

- Has view-only access to data blocks.
- **Key Tasks:** Viewing blocks and testing block configurations.

### **Data Object Admin**

- Administers data objects and fields within the system.
- **Key Tasks:** Creating, editing, publishing objects, managing dynamic fields, and viewing workflows.

### **Data Object Developer**

- Focuses on developing data objects and managing dependencies.
- **Key Tasks:** Creating objects, editing fields, viewing blocks, and publishing footnotes.

### **Data Object Viewer**

- Has view-only access to data objects and related fields.
- **Key Tasks:** Previewing and viewing objects, dynamic fields, and footnotes.

### **System Administrator**

- Manages system-wide settings, user accounts, and configurations.
- **Key Tasks:** Running admin tasks, managing internal/external users, viewing configurations, and managing portal logins.

### **Team Administrator**

- Responsible for team-level administration and user management.
- **Key Tasks:** Managing internal/external user status, shadow login, viewing notifications, and uploading recipients.

### **Template Author**

- Focuses on template creation and editing.
- **Key Tasks:** Authoring smart pages, templates, dashboards, data docs, and working with analytics.

### **Template Owner**

- Oversees and manages templates and content assembly.
- **Key Tasks:** Managing smart pages, dashboards, email templates, analytics, and library access.

### **Tenant Manager Owner**

- Limited to viewing workflows.
- **Key Tasks:** Viewing the dynamic workflow and workbox.